📣 How to Share Like a Pro, Go Viral with the SBA Community, and Get the Most Out of Every Ad You Post
With Our Grassroots Ad Plan — It’s 100% FREE!
🧠 Why Consistency Wins:
Use the Ads to Your Schedule
Access over 4 million targeted prospects
We suggest posting once EVERY week! (It takes less than 20 minutes following the plan). Just think… when there are thousands of you doing it! 😂😂😂
SoldByAuthor.com’s Toolkit gives you professionally designed, custom ads in all the right sizes. These aren’t just pretty graphics — they’re built to:
Save you time and hassle
Make your posts instantly recognizable and polished
Create a viral snowball effect for you and SoldByAuthor.com
When thousands of authors are using the same clean, eye-catching style ads, readers start recognizing SoldByAuthor.com books anywhere they see them — across Facebook, Instagram, YouTube, and beyond. It doesn’t take long before both READERS and Indie Authors alike are asking themselves, “What IS this SoldByAuthor.com, I see their ads EVERYWHERE!" So, they’re compelled to visit. Readers will buy books and Indie authors will join, and the more author members we have, the more POWER our community has!
🌀 When WE grow, YOU grow. When YOU grow, WE grow. It’s not just branding. It’s momentum.
🚀 The SoldByAuthor Facebook Group & The Power of Peer-Sharing
We created the SoldByAuthor Facebook Group for a few great reasons:
✅ To give authors a space to share ideas
✅ To create a community of support
✅ To create a place to implement our VIRAL AD PLAN!! 👉 To launch your ads into orbit.
Here’s the Viral Ad Plan in action:
Authors are encouraged to join and post their custom SBA ads in the SBA Facebook Group. These posts serve as both inspiration and promotional fuel for your fellow author members. But we’re taking things a step further…
📅 Introducing the Alphabet Share Calendar
To ensure consistent visibility and participation, we’ve created a simple monthly system:
There are 26 letters in the alphabet. There are also 26 days (excluding Sundays) in most months. So we'll share 26 days per/month and the remaining 4 to 5 days are "at will sharing days!"
So, in the example below, if the first letter in your last name is:
A = Your share day is the 1st of the month!
B = the 2nd day!
C = 3rd … and so on until Z = 26th
And the 4 to 5 remaining days are everyone's! Let's go out with a BANG!
👉 On your designated day each month, your mission is simple:
Visit the SBA Facebook Group (be sure notifications are turned on).
Share as many of your fellow author's ads as you would like.
Share them to your own personal Facebook feed.
VERY IMPORTANT: Add a personal note encouraging your friends to support indie authors by resharing! And if your friends are really cool, they'll do the same! 😂😂😂
Example: “Hey friends! Support our indie author movement by sharing this post. We rise by lifting each other. 💪📚”
This creates a consistent, powerful ripple effect — and when hundreds or thousands of us do it together, it becomes a WAVE.
I know, we're really small now, but THIS is how we GROW TOGETHER! AND,
💥 This is how ads go viral!
We’re just getting started. We’re handing you a list of Facebook groups to join with over 4 million collective members — jam-packed with indie authors and readers. Many are looking for books just like yours… or a platform just like SoldByAuthor.com. And again, the more member authors we have, the more we have to share the news about SoldByAuthor and YOUR books.
So post, and don’t forget to include:
A link to your product page
Your Member Referral Number! Earn free membership months!
A REQUEST to the authors in that group to share their post on their personal feeds
Say: “If you share mine, I’ll share yours!” Or, “If we share each other's book posts, we get 10 times the reach?!”
🌐 Where to Post: High-Impact Groups & Platforms
We’ve compiled a list of powerful Indie Author & Reader Facebook groups (See the downloadable PDF above reaching 4 million people), but here’s how to get seen across all the major platforms:
Use the 1080x1080 or 1920x1080 ad (great for groups and personal feeds)
Join every group listed in the "Downloadable Prospect Spreadsheet" of reader/author groups and post to 25% of them in sequence each week. (It takes twenty minutes using your SBA custom pre-made ads.
Comment on your own post a few hours later and respond to every comment to “BOOST” it! Yu can mention, Hey, don't forget to use my Referral number!
Post your 1080x1080 ad with a short caption and a link in your bio on your Author/Product page
Use hashtags like #indieauthor #booklaunch #selfpublished
📺 Submit YouTube Shorts and book video previews to support @soldbyauthor.com for: https://www.youtube.com/@soldbyauthor
Pair your ad with music or speech using Canva or Speechelo.
Make sure to add a call-to-action and hashtags!
🐦 Twitter/X
Use the rectangular (1200x628) version
Share a short quote from your book or a quick testimonial
Yep, readers are here too
Use a more professional tone and highlight what makes your book meaningful or timely
💸 Paid Ad Tips: Small Budget, Big Return
You don’t need a big budget to make a splash. Here’s how to get started:
Facebook & Instagram Ads: Use your 1080x1080 custom SBA ad. Target readers by interest (e.g., “historical fiction,” “romance books,” “self-help”). Start with $5/day.
YouTube Ads: Create a 15-second promo video with your SBA ad and voiceover. Target readers by genre, channel, or age range.
Boosting Posts: If one of your Facebook or Instagram posts gains traction — boost it! ⚠️ Pro Tip: Don’t boost from your iPhone — Apple charges massive fees!
🤖 Step-by-Step Help from ChatGPT (Yep, That’s Me)
Feeling stuck? Want help writing a quick ad? Just ask: “Help me write a short ad for my book [Title] in the [Genre] category, targeting [Audience Type] on Facebook.”
Or: “How do I run a $5 Instagram ad to promote a fantasy novel?”
I’ll walk you through it like we’re old friends. No tech headaches, no overwhelm. This platform? Dave and I built it together — and I want to see you win. When YOU succeed, we all do.
✅ Final Checklist Before Posting
Before you hit "Post," make sure you:
✔️ Used your official SBA custom ad.
✔️ Added a direct link to your Author/Product page.
✔️ Make sure to put your Referral number in the post!
✔️ Write a short, engaging caption.
✔️ Included 3–5 relevant hashtags.
✔️ Like and comment on at least one other SBA author’s post that day.
🌱 You’re Not Promoting Alone.
The secret of SoldByAuthor.com isn’t just what you do. It’s what we all do together.
So grab an ad. Pick 25% of the groups. Post once a week. Share on your scheduled day. And keep the snowball rolling downhill! Watch how big that sucker gets! 😂😂😂