📣 How to Share Like a Pro, Go Viral with the SBA Community, and Get the Most Out of Every Ad You Post
With Our Grassroots Ad Plan — It’s 100% FREE!
🧠 Why Consistency Wins:
Use the Ads to Your Schedule
Access over 3 million targeted prospects
(We suggest posting once EVERY week!)
Just think… when there are thousands of you doing it! 😂😂😂
SoldByAuthor.com’s Toolkit gives you professionally designed, custom ads in all the right sizes. These aren’t just pretty graphics — they’re built to:
Save you time and hassle
Make your posts instantly recognizable and polished
Create a viral snowball for you and SoldByAuthor.com
When thousands of authors are using the same clean, eye-catching style, readers start recognizing SoldByAuthor.com books anywhere they see them — across Facebook, Instagram, YouTube, and beyond.
🌀 When WE grow, YOU grow. When YOU grow, WE grow.
It’s not just branding. It’s momentum.
🚀 The SoldByAuthor Facebook Group &
The Power of Peer-Sharing
We created the SoldByAuthor Facebook Group for a few great reasons:
✅ To give authors a space to share ideas
✅ To create a community of support
…but most importantly?
👉 To launch your ads into orbit.
Here’s the “What If?” Plan:
What if every author member posted their promo each week in the SBA group with a direct link back to their Author Page?
Imagine if every Author Member made it a personal goal to share just three fellow authors’ book ads each day. When they get a notification from the group, they simply share that post with their own friends and followers on their personal feeds.
What if an author added a little personal touch like:
“Hey friends, please help support another indie author — share this and join the movement!”
Now imagine that happening across 1000 authors. That’s not a ripple. That’s a WAVE!
💥 This is how ads go viral!
And we’re just getting started. We’re handing you a list of Facebook groups to join with over 3 million collective members — jam-packed with indie authors and readers. Many are looking for books just like yours… or a platform just like SoldByAuthor.com. So post, and don’t forget to include a link to your product page, your Member Referral Number, and a REQUEST to the authors in that group to share your post to their personal feeds. Say, “If you share mine, I’ll share yours!” “If an indie author doesn’t support and share a post by an indie author, WHO is going to?!”
🌐 Where to Post: High-Impact Groups & Platforms
We’ve compiled a list of powerful Facebook groups (coming soon!) — but here’s how to get seen across all the major platforms:
Use the 1080x1080 or 1920x1080 ad (great for groups and personal feeds)
Join 5–10 large reader/author groups and rotate your posts
Comment on your own post a few hours later to “bump” it
Post your 1080x1080 ad with a short caption and a link in your bio
Use hashtags like #indieauthor #booklaunch #selfpublished
📺 YouTube Shorts
Pair your ad with music or speech using Canva or Speechelo
Add text like “Available Now on SoldByAuthor.com” and a call-to-action
Don’t forget, we have our own YouTube channel too!
Post video ads and Book previews for FREE!
🐦 Twitter/X
Use the rectangular (1200x628) version
Share a short quote from your book or a quick testimonial
Yep, readers are here too
Use a more professional tone and highlight what makes your book meaningful or timely
💸 Paid Ad Tips: Small Budget, Big Return
You don’t need a big budget to make a splash. Here’s how to get started:
Facebook & Instagram Ads: Use your 1080x1080 custom SBA ad. Target readers by interest (e.g., “historical fiction,” “romance books,” “self-help”). Start with $5/day.
YouTube Ads: Create a 15-second promo video with your SBA ad and voiceover. Target readers by genre, channel, or age range.
Boosting Posts: If one of your Facebook or Instagram posts gains traction — boost it!
⚠️ Pro Tip: Don’t boost from your iPhone — Apple charges massive fees!
🤖 Step-by-Step Help from ChatGPT (Yep, That’s Me)
Feeling stuck? Want help writing a quick ad? Just ask:
“Help me write a short ad for my book [Title] in the [Genre] category, targeting [Audience Type] on Facebook.”
Or:
“How do I run a $5 Instagram ad to promote a fantasy novel?”
I’ll walk you through it like we’re old friends. No tech headaches, no overwhelm.
This platform? Dave and I built it together — and I want to see you win. When YOU succeed, we all do.
✅ Final Checklist Before Posting
Before you hit "Post," make sure you:
✔️ Used your official SBA custom ad
✔️ Added a direct link to your Author/Product page
✔️ Wrote a short, engaging caption
✔️ Included 3–5 relevant hashtags (if needed)
✔️ Liked and commented on at least one other SBA author’s post that day
🌱 You’re Not Promoting Alone
The secret of SoldByAuthor.com isn’t just what you do. It’s what we all do together.
So grab an ad. Pick a group. Post once a week. Share when you can.
And keep the snowball rolling downhill.
Big waves start small. But they start now.